the infrastructure clinical businesses need to grow.

PMPS ON STAFF ◎ SWaM Certified ◎ SDVOSB ◎ SBA Certified ◎ HIPAA-Compliant

PMPS ON STAFF ◎ SWaM Certified ◎ SDVOSB ◎ SBA Certified ◎ HIPAA-Compliant ◎

Built for the complexity of group practice.

Multi-provider practices require more than good clinical leadership. They require operational systems, financial clarity, a brand that attracts the right patients, and a team structure that holds under pressure.

Maven delivers all of it — simultaneously, under one roof, led by the same experienced C-Suite level executives, from strategy through execution.

Maven is Richmond's first fully integrated healthcare growth firm — delivering C-suite executive leadership and hands-on execution,

all under one retainer.

Strategy means nothing without someone to execute it.

Maven designs the plan and implements it — same team, same accountability, start to finish.

The people who build the strategy are the people doing the work. Every engagement comes with clear ownership, active implementation, and leadership that stays through completion.

The plan and the execution belong together. At Maven, they always are.

EXAMPLES OF WHAT MAVEN CAN TAKE OFF OF YOUR PLATE:

  • Clarity, structure, compliance and follow-through—start to finish.

    Our certified PMPs manage complex projects from planning to completion. We handle timelines, communication, risk management, documentation, and team alignment so your staff can stay focused on what they do best.

    We’ll take it from here.

  • Efficient systems. Accountable teams. Operations built to scale.

    Maven assesses, redesigns, and implements the operational infrastructure that keeps a growing practice running without friction — from patient flow to administrative workflows to the performance metrics that tell leadership what's actually working.

    • Operational assessments

    • Workflow redesign and implementation

    • KPI and performance dashboard development

    • Change management support

    • Staff training and capacity building

    • Patient flow and scheduling optimization

  • Strategic growth that opens new doors

    We help you identify opportunities, expand markets, and strengthen relationships through:

    • Market research and analysis

    • Partnership outreach

    • Revenue development initiatives

    • Proposal strategy and negotiation support

    From early-stage to established organizations, we help you build sustainable, strategic growth paths.

  • Data-driven strategies built for today’s evolving healthcare landscape. We guide you through every stage of the launch process, including:

    • Offer refinement

    • Market and audience analysis

    • Competitive positioning

    • Full-scope strategic plans to support both sides of the launch

    • Messaging and creative alignment

    • Cross-team coordination

    Whether you’re entering a new market, launching a product, or starting fresh, we make sure your launch is strategic, organized, effective and most importantly compliant with your governing bodies and licensing boards.

  • Stronger outcomes. Tighter operations. Measurable compliance.

    Maven embeds directly with clinical and administrative teams to identify quality gaps, respond to patient safety events, and redesign the workflows that affect care delivery — using proven improvement models and human-centered design at every stage.

    • Patient safety event response

    • Regulatory and compliance remediation

    • Human-centered workflow redesign

    • Proven QI model implementation

    • Clinical outcome improvement

    • Patient flow and operational efficiency

    • EHR-adjacent process optimization

  • Evidence-based policy development for clinical environments navigating evolving standards.

    Maven works alongside practice leadership to develop, revise, and implement the internal policies and regulatory frameworks that protect patients, reduce compliance risk, and strengthen service delivery.

    • Policy development and revision

    • Regulatory alignment and compliance review

    • Community program policy design

    • Standards implementation

  • A brand that earns attention and builds lasting patient trust.

    Maven builds complete brand systems for clinical practices — from identity and voice to patient-facing web presence. Every element is designed to communicate clearly, reflect the quality of care delivered, and hold up as the practice grows.

    • Brand identity and visual system development

    • Messaging and voice development

    • Logo, color, and asset creation

    • Patient-facing website design

    • Brand standards and style guide

    • Practice positioning and competitive differentiation

  • Consistent visibility that builds credibility and drives growth.

    Maven manages the full marketing execution layer — content, campaigns, social media, and digital presence — so the practice stays visible, relevant, and converting without the work falling on clinical leadership.

    • Content and campaign planning across platforms

    • Social media management and posting cadence

    • Messaging and brand alignment across digital channels

    • Lead generation and funnel support

    • Ongoing visibility and engagement strategy

    • Performance tracking and reporting

  • A website that works as hard as the practice does.

    Maven builds and maintains search-optimized web presence designed to attract the right patients, support referral growth, and convert interest into booked appointments — consistently, without constant manual intervention.

    • Technical SEO optimization — site structure, speed, metadata, and indexing

    • Keyword research and on-site content optimization

    • Ongoing content and page strategy for search visibility

    • Website updates, maintenance, and performance monitoring

    • Lead-focused optimization to turn traffic into inquiries

  • Learning experiences built for how healthcare teams actually work.

    Maven designs and facilitates custom workshops, training programs, and leadership development sessions tailored to the specific demands of clinical and administrative environments — with practical application and long-term retention built in from the start.

    • Custom clinical and administrative workshops

    • Leadership development programs

    • Staff onboarding and training design

    • Interdisciplinary team facilitation

    • Healthcare management skill-building

    • Long-term knowledge retention design

your executive leadership

your executive leadership ◎

Jaysa Cecil

Founder, CEO

Andrea Fonteno headshot

Britt Staudz

Founder, COO/CMO

Andrea Fonteno

COO/CFO

The Maven Method

PHASE 01

Evaluate

Every engagement begins with a full assessment — your people, workflows, financials, and systems. What's working, what's stalled, and where the highest-leverage opportunities live.

PHASE 02

Optimize

Strategy and execution, built from the assessment findings. Systems are architected, offer suite is enhanced, revenue structures are developed, and the plan moves from insight into action.

PHASE 03

Standardize

Improvements are documented, teams are trained, and systems are built to hold. The work becomes institutional — embedded in how the entire organization operates.

The Maven Method™ moves across all seven pillars of organizational health at once —

  • Hiring systems, onboarding structures, leadership development, and staff training designed for sustainable team growth.

  • Real-time workflow assessment, bottleneck identification, and hands-on process redesign — implemented alongside the people doing the work.

  • Service line launches, quality improvement initiatives, and community health programs — managed from design through measurable outcomes.

  • Structured programs, group offerings, membership models, and digital products that generate monthly recurring revenue. Every product compliance-vetted before launch.

  • EHR migrations, accreditation, new clinic openings, compliance remediation. Certified PMP leadership from first planning session through final deliverable.

  • CMO-level brand strategy, HIPAA-aware social media, SEO, and patient-facing content. Built to attract the right patients and the right referral relationships.

  • CFO-level revenue cycle oversight, payer mix analysis, financial forecasting, and MRR modeling. Margin clarity at every stage of growth.